Why Choose Digital Marketing?

 

Let’s get real; we live in a highly competitive time.  Marketing is a must if you plan on running a profitable business.  While having a marketing budget is important for any business, it’s equally important to spend it on the right kind of marketing to engage more customers. How do you know where to spend it when it comes to digital marketing vs traditional marketing?

 

Reaching the right “marketing” decision can make a huge difference in turning leads into paying customers.

 

As a business, you need to ensure that you are ahead of your competition. Which means you cannot just depend on outdated marketing methods anymore. You need to look beyond and understand how you can leverage the latest digital marketing techniques to grow your reach.

 

Traditional marketing is a conventional mode of marketing that helps to reach out to a semi-targeted audience with various offline advertising and promotional methods.  Businesses that use traditional marketing will heavily rely on print to advertise like newspapers, brochures, and flyers, etc. Some businesses may even use media such as TV and Radio to advertise their business.

 

The biggest downside to traditional marketing is the cost and numerous limitations.  Let’s take a look at some of the costs and limitations you can expect:

 

Type of

Traditional Marketing Approximate Cost

 Exclusions Disadvantages

Colour Newspaper Ad

(Local Newspaper) From R250 Excludes design costs. • High Costs

• Limited visibility.

• Untargeted audience.

• Ad info cannot be updated until the next publication.

• Sometimes limited to geographic area.

• Limited customization options.

• Inability to disclose all necessary details in the space provided.

• Inability to accurately measure the success of the ad campaign.

• Billboards & street pole advertising can be distracting to drivers.

• Printing is not eco-friendly.

 

National Daily Newspaper From R8000 Excludes design costs.

National Weekly Newspaper From R9500 Excludes design costs.

National Weekly Magazine From R20000 Excludes design costs.

Flyers (A5 x 1000)

Single Sided From R800 Excludes design costs.

 

Billboards From R8000 Excludes Vat, design & production costs.

Mostly have to sign a minimum 3 month contract.

Illuminated Billboard From R13000 Excludes Vat, design & production costs.

Mostly have to sign a minimum 3 month contract.

Street Pole Advertising From R600 per month Excludes design, print & installation costs.

Mostly have to order a minimum of 3 units and/or sign up for a minimum of 3 months.

Illuminated Street Pole Advertising From R3500 per month Excludes design, print & installation costs.

Mostly have to order a minimum of 3 units and/or sign up for a minimum of 3 months.

TV From R195 000 Excludes Vat & production costs

• Very high costs.

• Untargeted audience.

• Ad info cannot be updated.  A new ad will need to be created.

• Inability to disclose all necessary details in the time provided.

• Inability to accurately measure the success of the ad campaign.

 

 

Radio From R200 – R9000  Excludes production costs.

Price determined by length of ad, time slot, etc

• Please note the costs used are average, approximate costs collected from various South African service providers.

• In many instances business owners will need to use multiple traditional marketing methods to effectively market their product or service which will lead to astronomical costs with no guarantee that the marketing will lead to an influx of customers.

While traditional marketing is still somewhat effective, it’s not the only way to make your product or service popular among your target market. Technology has grown and is enabling businesses, regardless of its size, to connect to their audience like never before.  Any business can leverage digital marketing to reach out to their target market, connect with prospects and convert more of them into customers.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.  Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.

Digital marketers drive brand awareness and lead generation through all the digital channels -- both free and paid -- that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

Digital marketing is so much more that your business on Facebook and getting “Like”.  A Certified Digital Marketer like WTF Digital Marketers can ensure that your business has a strong online presence and can generate leads which you can convert into paying customers.

One of the biggest misconceptions is that business owners presume that they cannot afford digital marketing.

 Let’s take a look at some of the costs:

Digital Marketing Costs

Management Fee From R9997 per month

• Costs are lower & determined according to your budget.

• Strong online presence.

• Targeted to your ideal customers.

• Can be visible worldwide.

• Customised options.

• Can update the ad or remove it at any time.

• Can disclose all relevant information.

• Able to accurately measure the success of the ad campaign.

Ad Spend:

• Facebook Ads

 

• Google

• Set according to your budget.

• You only pay when someone clicks on your ad.

 

• Your Facebook Ad budget is calculated taking into consideration your customer acquisition goals.

 

Content

• Most established business already produce content for their website, blog & Facebook page so this will not be an additional cost.

• For businesses who do not produce content: Your Digital Marketer can assist you to add the cost of creating content to your budget.

 • You will need content to add to your website, blog & Facebook page to maintain a strong online presence & to create credibility with your current & potential customers.

For example, Hair4U hires a digital marketer for R9997 per month which includes a marketing strategy, Facebook page & Business Manager setup, Facebook advertising and marketing, Google AdWords & campaign management and Google Search and Display Ads.  They then spend R1000 on a Facebook Ad campaign which is specifically targeted to your chosen geographical areas and your ideal customer.  From this their Facebook ad campaign should reach at least 15000 people.  At least 1000 of these people will turn into leads because they clicked on the ad.  Hair4U can then follow up on these leads and turn them into paying customers.  Let’s say customers spend an average of R600 every time they visit Hair4U and they visit the salon once per month for 10 months.  One client will be worth R6000.  If Hair4U converts 20 leads per Facebook Ad campaign into paying customers, they should bring in at least about R12000 from that Facebook Ad campaign.  If the customers receive good service, they will most likely become a recurring customers bringing Hair4U a steady monthly income.

• You can expect Ad Spend costs to be higher when you first start the digital marketing process.

• Ad Spend costs will decrease once your business has a more established online presence.

• Consistency is key to turning leads into paying customers.

• With digital marketing you can manage your ad campaigns by accessing the performance of a specific campaign and then adjust it to obtain higher quality leads.

 

 

 

CONTACT DETAILS

2 Falkson Oval

Olympus drive

Pretoria

0081

 +27 76 542 8957 info@digitalmarkpro.com